Simply put, lead generation is the process of attracting people who might be interested in your product or service to give you their contact information. To carry out lead generation effectively you need to create compelling content that encourages your prospect to get in touch with your company to get more information.
Lead generation is far more effective than old fashioned outreach methods such as cold calling and list rental, because the potential client has already shown an interest in the product or service you are offering. Now when you subsequently contact them with the information they have requested, they are going to be much more receptive to opening your mail or taking your call.
At Entire Media we work with clients to create effective lead generation campaigns by partnering with major publishers in many different fields. We take the time to understand your business and its product to construct campaigns that are laser targeted at your potential prospects. This both increases the quality of your leads and ensures a higher ROI on your lead generation budget.
Effective campaign creation
Entire Media are experts at designing landing pages optimised for all devices. These pages include compelling calls-to-action (CTA) which encourage the user to give you their contact information in exchange for a report, ebook or video.
One area a lead generation campaign can fail is unoptimised form design. At Entire Media our expert UI team will create a form that collects just enough information to be useful, but without compromising the conversion rate. This ensures we maintain a high ROI on your campaign budget.
Once your campaign is live our experienced account managers will monitor and manage the entire campaign lifecycle for you. Our team work continually in the background to optimise the content to increase its effectiveness. This ensures we continually improve ROI across the life of the campaign, increasing both the quantity and quality of leads obtained.
Throughout the entire process we provide full real time reporting on the amount of traffic and leads generated. This fully transparent, real time reporting enables you to manage your campaign budget effectively. If you find a campaign is achieving more high-quality leads than you expected, you can simply increase the budget to turbocharge the results.
If you want to find out how Entire Media’s lead generation experts can generate more leads for your business, get in touch with us today.